Privacy Policy
Effective date: October 18, 2026
Business name: James V. Valentino Jr., DBA Capital Photo ("Capital Photo", "we", "us", or "our")
Websites & Domains: www.ezeventphoto.com
Contact: [email protected] | 1 Kings Ct, Clifton Park, NY 12065 | 1-888-852-8560
1. Information We Collect
We collect information you provide directly to us, as well as information automatically collected when you visit our website or interact with our services:
Personal & Contact Information: Name, email address, phone number, physical mailing address, and billing details collected when you book a shoot, register at an event, fill out an on-site opt-in slip, or purchase products.
Transaction Data: Payment details processed securely through our third-party payment processors (e.g., Stripe, point-of-sale card terminals). We do not store full credit card numbers on our servers.
Gallery & Order Data: Images, event details, and digital download records associated with your orders.
Technical & Usage Data: IP addresses, browser types, device identifiers, and page interaction data collected via cookies and log files when you browse www.ezeventphoto.com.
2. How We Use Your Information
We use the information we collect to:
Deliver purchased digital photos, print orders, and event galleries.
Process payment transactions and issue receipts.
Communicate transactional updates regarding your orders, bookings, or gallery availability.
Send optional promotional updates, seasonal announcements (e.g., Santa/Easter booking schedules), or event gallery releases only if you have affirmatively opted in.
Maintain website security, prevent fraud, and comply with legal obligations under New York state law (including the NY SHIELD Act).
3. Data Sharing and Third-Party Service Providers
We do not sell, rent, or trade your personal information. We share information only with trusted third-party service providers necessary to operate our business:
CRM & Messaging Infrastructure: Zaberna / GoHighLevel (for client account management, email delivery, and SMS notifications).
Payment Processing: Stripe and merchant card processors.
Hosting & Software: Web hosting servers, online gallery platforms, and Adobe Creative Cloud services.
All third-party vendors are contractually required to maintain the confidentiality and security of your data.
4. Direct Marketing & Opt-Out Policy
Transactional vs. Marketing Messages: Providing a phone number for order lookup or photo delivery does not, by itself, enroll you in SMS messaging. Transactional SMS requires the corresponding affirmative opt-in; marketing SMS requires separate affirmative consent. You will not receive marketing broadcasts unless you affirmatively check an opt-in preference.
Unsubscribing: You can opt out of marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any promotional message or contacting us at [email protected].
5. Text Messaging & Mobile Carrier Compliance (A2P 10DLC & Toll-Free Verification)
If you opt in to receive SMS notifications, transactional alerts, or event updates from Capital Photo, standard message and data rates may apply. Message frequency varies based on your account activity, booking schedule, or gallery interactions. You may opt out of SMS communications at any time by replying STOP to any text message, or reply HELP for customer support assistance. Where you separately consent to marketing SMS, we may send seasonal photography promotions and special offers.
Mobile Information Non-Sharing Disclosure:
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
6. Data Security and Data Retention Schedule
We maintain administrative, technical, and physical safeguards designed to protect personal data in compliance with the New York SHIELD Act.
Active Galleries: Online client photo galleries are retained for 30 days following delivery, or for the period specified in a custom job contract, after which digital files are deleted from active web galleries.
Transactional Records: Invoices, contracts, and tax-related records are retained for 2 to 7 years in accordance with legal and financial accounting requirements.
Physical Opt-In Slips: Physical email collection slips filled out at retail events are securely stored as proof of consent for up to 3 years.
7. Children's Privacy
Our website is directed to general audiences and parents/guardians. We photograph children during seasonal events (such as mall Santa and Easter Bunny sessions) under the direct supervision and authorization of their parents or legal guardians. We do not knowingly collect personal information directly from children under 13 online.
8. Your Privacy Rights and Choices
Depending on your jurisdiction, you may have the right to request access to, correction of, or deletion of your personal data held by us. To exercise these rights, please email [email protected].
9. Updates to This Privacy Policy
We may update this Privacy Policy periodically. The revised version will be indicated by the "Effective date" at the top of this page and posted on www.ezeventphoto.com.
10. Contact Us
If you have questions or concerns about this Privacy Policy, please contact:
James V. Valentino Jr. DBA Capital Photo
1 Kings Ct
Clifton Park, NY 12065
Email: [email protected]
Phone: 1-888-852-8560